01.

Challenge

• Find the audience interested in both sport and luxury automobiles.

• Increase the number of users who register online for a test drive.

02.

Solution

• Four Grapeshot segments were used: ‘Auto Intenders,’ ‘Supercars’ and ‘Sports Motor’.

• Created a unique custom audience segment.

Results

These are the results we generated:

  • 3x Higher Delivery

    3x Higher Delivery

  • 2x Lower Media Costs

    2x Lower Media Costs

  • 4x Higher CTR

    4x Higher CTR