01.

Challenge

• Target trending and relevant content.

• Generate greater scale for CPG.

• Lower CPM.

02.

Solution

• Targeted audiences engaged in cold and flu content.

• Listened to audience trends.

• Steered campaign with evolving keyword sets.

Results

These are the results we generated:

  • 70% Greater CTR

    70% Greater CTR

  • 25m Impressions

    25m Impressions