• 29.09.17

    BBC Top Tech Companies

    [embed]https://www.youtube.com/watch?v=nWuFiGlD9Fs[/embed] Grapeshot featured on BBC Look East Top Tech Companies segment.

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    BBC Top Tech Companies
  • 7.08.17

    Beware the Ides of Martech: 6 adages to heed as you begin using martech in earnest, Martech Today, 08/01/2017

    1. Forewarned is forearmed. Research! Have a plan and be clear about your purpose and objectives. Collecting data? Managing data? What do you intend to do with it? Look before you leap! 2. Beware those bearing gifts. Apparently, there are 5,000 vendors in the martech space. Just like in the ad tech space, there will be...

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    Beware the Ides of Martech: 6 adages to heed as you begin using martech in earnest, Martech Today, 08/01/2017
  • 1.08.17

    3 Questions Every Marketer Must Ask When It Comes to Brand Safety, MarTech Series, 08/01/2017

    The fallout from YouTube’s recent advertising controversies is continuing to reverberate through the marketing community, shining a bright light on the importance of brand safety when purchasing advertisements. While it is important for brands and marketers to create and implement a brand safety policy, many are often unsure of how or where to begin. Since...

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    3 Questions Every Marketer Must Ask When It Comes to Brand Safety, MarTech Series, 08/01/2017
  • 11.07.17

    Will Longer Content Increase User Engagement?

    We all hate being interrupted by an annoying video ad. Whether it’s a pop up invading your screen or a clip tacked on before a video you wish to watch, we all are counting those dreadful seconds until we can ‘skip ad.’ How can you move away from consumer interruption and towards consumer engagement? Long...

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    Will Longer Content Increase User Engagement?
  • 6.07.17

    7 Questions to Ensure Your Brand Safety Measures Actually Work, 07/04/2017, Marketing Interactive

    By Chris Pattinson, SVP, Grapeshot Asia Pacific. The shock waves from February’s YouTube expose continue to ricochet around our industry. Brands are, rightly so, more aware of ad placements and the potential brand safety issues and risks associated with the enormous benefits of automated online advertising. Brands are asking more smart and specific questions of...

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    7 Questions to Ensure Your Brand Safety Measures Actually Work, 07/04/2017, Marketing Interactive
  • 6.07.17

    Spongecell Integrates Grapeshot's Marketing Tech

    Programmatic creative tech platform Spongecell on Friday said it’s integrating Grapeshot’s vertical-specific keyword targeting technology. The partnership aims to offer advertisers the ability to serve the most relevant creative ad units based on the Web page content consumers engage with in real time. Read Full Article Here...

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    Spongecell Integrates Grapeshot's Marketing Tech
  • 8.03.17

    International Women's Day 2017

    For International Women's Day this year, we asked the women of Grapeshot to #BeBoldForChange and candidly answer questions around women in tech, working at Grapeshot, and advice they have for others forging their way to a "better working world - a more inclusive, gender equal world." Why do you think there are so few women...

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    International Women's Day 2017
  • 8.03.17

    Drawbridge Adds Grapeshot Pre-Bid Keyword Targeting to Cross-Device Platform

    MARCH 8, 2017 Drawbridge, the leading digital identity company, today announced that it has integrated several key products from Grapeshot, the technology company that deploys machine learning to unlock value from data, including brand safety measures, keyword segments, and Grapeshot Predicts, a predictive keyword targeting tool. Drawbridge’s managed and self-service Cross-Device Platform clients will be...

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    Drawbridge Adds Grapeshot Pre-Bid Keyword Targeting to Cross-Device Platform